The Samuel D. Proctor Institute for Leadership, Equity, and Justice | GSE | Rutgers

Joanna Jenkins

Joanna L. Jenkins, is a dynamic and accomplished creative, scholar-practitioner, educator, and executive coach with a diverse range of expertise. With a rich background in coaching, Joanna has guided corporate leaders, recent grads, early and pivoting professionals through career navigation, assessments, doctoral dissertation, master’s thesis, and the ideation and completion of writing, research and creative projects. Her coaching extends beyond professional realms to encompass the nuances of life's transitions. Joanna also utilizes her creative and graphic design background to coach through design thinking, empathy, confidence, crisis and cultural competencies. She brings a unique blend of empathy, optimism and practical wisdom to create a space for individuals to explore and navigate their aspirations, challenges, and personal growth.

As a Scholar with Rutgers’s Proctor Institute for Leadership, Equity & Justice, Joanna's research and teaching encompass a range of interconnected topics including convergence, media representation, inclusive leadership, and visual/cultural studies. Leveraging qualitative and mixed methods, she uses creativity, storytelling, history, and lived experiences to promote deep understanding, emotional intelligence, and equity. Among her notable works are the textbook "Advertising Creative, Strategy, Copy & Design" (Sage Publications), "Insecure #Awkward and Winning: Intersectionality in the works of Issa Rae" (Peter Lang Publications), and ADColor’s "State of the Workplace Study: Retention Outlook Through a DEI Lens" (JoannaJenkins.com).